ICE CREAM Development
Digital studio
This is where my path in digital products began. Five years at the agency gave me the foundation — an understanding of how products are built, what challenges a team runs into and how to find solutions that actually work.
- Role
- UX/UI Designer → Design Lead
- Period
- Jan 2017 — Feb 2022
- Team
- 3 designers
Team
ICE CREAM Development & Marketing grew before our eyes: from five people in a small studio to an agency with its own office and Google Premier Partner status. We launched projects together, celebrated the company’s birthdays and learned from each other. This is where I went from web designer to Design Lead.
Projects
ASKA
Website for an insurance company, one of the leaders in life insurance in Ukraine. We designed a program page template that hosts every product: savings, pension, children’s and risk plans. The page explains the product in plain language, compares packages, calculates the premium, backs trust with the company’s numbers and leads to a consultation request.
DIM
Website for a residential real estate developer. The main goal: get the buyer to the right apartment fast. Search by rooms, price, area and completion date right from the home page, a map of residential complexes, building selection on the master plan, and installment and mortgage calculators. We also built sections for construction news and progress, contractor tenders and vacancies.
Nashnet
Website for a Kyiv internet provider that we built end to end. The whole subscriber journey: checking whether the building is connected, picking a plan in the configurator, promotions, IPTV, payments, a personal account and equipment sales. Every section has desktop and mobile versions, and the plan cards form a single system.
Flip'n'Roll
A crypto gambling portal with several ETH games: one-on-one Coin Flip, a Jackpot lottery with a shared pot, a fixed jackpot and Crash Line with a growing multiplier. We designed a dark gaming interface where bets, odds and winnings read instantly, plus game history, top winners, an overall leaderboard and a live player chat.
Kuna
Mobile app for one of the first Ukrainian crypto exchanges. We designed the full standard exchange toolkit: pair trading with a chart, order book and orders, an asset portfolio, crypto and UAH deposits and withdrawals to a card or an external wallet, plus Kuna Code, branded vouchers for instant transfers between users. The main goal: make complex exchange functionality clear and fast on a small screen.
DIM Service
A property management app for residents of DIM’s new residential complexes. Everything about the home in one place: complex news, requests to the management company with messages and statuses, resident polls and voting, and utility payments to every provider in a few taps. Sign-in with a PIN code and Face ID.
Lekfarm
App for a pharmacy chain. It helps find a medicine, compare price and availability at nearby pharmacies, pick an alternative and reserve an order for pickup. Inside there is a loyalty program with a barcode for the checkout, order history and a pharmacy map.
EVO
An app for meditation, practices and spiritual growth. It builds a personal profile: talents, roles, life areas, strengths and growth zones, and offers practices for each area. You can keep profiles of loved ones and compare them. Monetized through a subscription.
Pethouse
App for an online pet supply store. A catalog by pet type and category, fast search, a product page with package size options and reviews, a cart and order history to reorder food in a few taps.
Meest Express
The mobile version of the Meest account shown below in Dashboards. The same scenarios, rethought for the phone: adding and editing buyout items, recipients, delivery balances, support requests and one-click parcel shipping.
SAT
The mobile version of the SAT account shown below in Dashboards. All key scenarios on the phone: registering purchases, assembling requests and one-click shipping, parcel tracking, a multi-currency balance and support requests, while push notifications tell you when an item has reached the warehouse.
DOG
App for a chain of fitness clubs. A digital club card with QR entry and membership freezing, membership purchases, a group class schedule with filters by club and discipline, a workout of the day with a step-by-step timer, and chain promotions and news.
E-matras
An online store for mattresses, pillows, furniture and textiles. We redesigned the old website, extended its functionality and fixed weak flows.
Funduk
An electronics store with a focus on gaming: gaming devices, peripherals and gadgets.
Sleep Care
An online store for mattresses and sleep products with a bright illustrative style. We designed the home page, a catalog with filters and a product page for desktop and mobile.
Wital Tea
A store website for a German premium tea maker. A dark, restrained aesthetic, atmospheric photos and plenty of white space support the brand’s status, and each tea line got its own color. Buyers can order tea once or subscribe to regular delivery.
Blest
A full-featured online store for one of the largest furniture makers in Ukraine.
Meest Express
A customer account for Meest China, a service that buys and ships goods from China to Ukraine and Uzbekistan. Customers add items from Chinese marketplaces, create buyout requests, track statuses and balances and arrange parcel delivery. We designed desktop and mobile versions: from the home page with balances to detailed request and address forms.
SAT
A customer account for the SAT parcel service. Customers register purchases from foreign stores, track them at the warehouse and ship a parcel to the recipient in one click. The account brings together purchases, requests and parcels, recipients, finances and support requests.
What I took from it
Five years side by side with frontend and backend developers, iOS and Android teams and marketers taught me to see how a product is built from idea to release. I factor this in right in the layout, so solutions are buildable, efficient in effort and bring the product real value.
Along the way I grew from web designer to Design Lead, and we moved the team from Photoshop and Sketch to Figma.
- FrontendResponsive layouts, component states and animations that don’t break the build.
- BackendData, APIs and constraints that every screen is really made of.
- iOS & AndroidPlatform guidelines, native patterns and when it’s worth departing from them.
- MarketingFunnels, conversion and what actually makes people buy.
- 01 Buildable Layouts the team ships without rework or extra questions.
- 02 Efficient A balance between a solution’s impact and the development hours it takes.
- 03 Valuable Every decision works for the product and its metrics, not just for looks.