Product Design Lead · Kyiv

Design Lead who speeds up teams with AI.

Years of product design and team leadership. Now I build AI into the team’s daily work so the routine disappears.

How I work with AI ↓ Portfolio

Oleksii (Alex) Repetii, product designer — Open to new projects

01 9+ years in product design

02 3 teams led as design lead

03 20+ shipped digital products

04 80% of team routine automated with AI

AI is changing the rules.
I already play by the new ones.

The teams that win are the ones that rebuild their processes for the new reality first. I’ve already been down this road on live products, and I’ll help your team do the same.

How it works →

Design system upkeep Minutes

instead of days

States, naming, broken instances and style drift get fixed across the whole library, not hunted down by hand.

More than 50%

faster screen delivery

Screens and all their states are built from the real design system, so the time goes into decisions, not clicks.

Errors are caught Pre-release

right in the mockups

Mismatches in components, naming and styles are found by automated checks, not by developers or users.

Portfolio

Products I designed and launched: mobile apps, platforms, games, e-commerce. This is the foundation my AI approach stands on.

Selected projects

DeFight — Browser RPG on Web3

A large-scale browser RPG built around its own token, with thousands of items, locations and mechanics, plus a design system to hold it all together.

Design Lead Feb 2024 — 2026

Game UIDesign SystemWeb3

Dapp.Expert — Crypto Media Platform

A crypto media and analytics site about coins, dApps, NFTs and exchanges.

Design Lead Feb 2024 — 2026

Web3MediaDesign System

Milan Art — Social Network for Artists

A social platform for Milan Art Institute, a large US art school. We turned an offline community into an online one, from the design system to the launch in production.

Product Designer → Design Lead Mar 2022 — Jan 2024

Product DesignDesign SystemSocial

Rocket — Fitness App From Idea to App Store

Our own startup, born in the 2020 lockdown. A subscription workout app with programs from pro trainers, a promo website and video production, taken from idea to the App Store.

Co-Owner, Producer & Lead Designer 2020 — 2021

MobileStartupiOS

Blest — Furniture E-commerce

A full-scale online store for one of the largest furniture manufacturers and retailers in Ukraine, designed end to end at ICE CREAM Development.

Design Lead 2019 — 2020

E-commerceWebUX/UI

ICE CREAM Development

This is where my path in digital products began. Five years at the agency gave me the foundation — an understanding of how products are built, what challenges a team runs into and how to find solutions that actually work.

UX/UI Designer → Design Lead Jan 2017 — Feb 2022

WebMobileDashboardsE-commerce